Keyword Research

We’re all selling something 💰

Maybe you’re a local retirement planner or you own a landscaping company?

Whatever it is, new customers are looking for you right now.

Are they finding you or your competitors first?

Keyword research helps you be found by the right customers. It also tells you-

1. How your existing customers are finding you
2. How they’re finding the competition

When performed correctly, keyword research identifies valuable organic traffic opportunities.

It’s a fundamental practice within search engine optimization (SEO). 

Let’s show you how it works and how we can help.

Keyword research basics

What is keyword research?

Let’s start with the basics.

A keyword is a word or phrase that people type into Google, Bing, and other search engines when they’re looking for information.

Let’s say that they’re downtown Toronto and jonesing for coffee and donuts. So they whip out their iphone and search something like:

• Best coffee and donuts Toronto
• Artisan donuts near me
• Donut cafe Toronto (mmm.. donuts 🍩)

If you have a hip donut shop near Yonge & Eglinton, you’ll want to appear on page one of Google, right?

But unless you know what your customers are searching for, you won’t. 

Enter keyword research. Using the right tools, you can figure out what search terms your target customers use when they Google products and services like yours.

You can then use those terms in your content to give your site better visibility in the search engine results page (SERPs). 

Cool, huh?

Why is keyword research important?

Tons of reasons come to mind, but here are four really good ones:

• You improve your service or product offering by understanding what your customers want and how to serve them better
• You determine the best way to grow your organic search visibility
• You know what topics to build content around
• You learn what works for your competitors and how to do it better

Since you can’t optimize your website for every possible keyword combination, choosing the right ones is critical 🎯

At SociallyInfused, we use proven keyword research and analysis strategies to achieve best results for clients in a variety of B2C and B2B niches.

How keyword research works

To perform incredible keyword research, you need to understand two things:

• Your industry (really well)
• How to get the most out of keyword research tools

We’ll leave the industry expertise to you, but here’s how we brainstorm keywords.

Keyword brainstorming 101

Think about what people type into Google when looking for what you sell. For example, if you run a medical spa, some basic keywords might be:

• Medical spa
• Medical spa treatments
• Medical spa Botox

What are people searching for?

Type one of your keywords into Google and see what the auto-suggest feature shows you.

Query 'medical spa treatment' and Google will provide some additional suggestions.

These are all search terms people have used when looking for information about medical spas and their treatments. Which ones are the most compatible with your business?

What keywords are your competitors using?

Let’s imagine that you run a spa in New York City.

Who are your biggest competitors? 

Perform a competitive analysis in a tool like Ahrefs’ Site Explorer and check the Top Pages report. This report will show their most popular pages as well as the ‘top keyword’ for each competitor.

This exercise has turned up a few keywords that may benefit your site too:

• b12 shot nyc
• medi spas nyc
• laser genesis nyc
• lipotropic injections nyc

Other keyword research tools you might want to try, include:

• Google Trends: Analyze the popularity of Google search queries in Google Search across various regions and languages. If you’re looking for new treatment ideas, this free tool can point you in the right direction.
• Keyword Sheeter: Input a keyword and get more variations than you know what to do with!
• Answer the Public: This cool resource delivers tons of questions that people are asking about your keyword subject. Great for creating content like blog posts.
• Question Db: Like Answer the Public, Question Db presents you with keyword variations that make content and blog titles.

See? We’ve shown you how to do basic keyword research for free! 

But we haven’t shown you everything….

How can a digital marketing agency help with keyword research? 

Keyword research is like a lot of things in life. There are those who do it pretty well and then there are experts.

The key (pun intended) is to find an SEO agency that stays on top of the keyword strategies that work. 

They scroll through all those pages of analysis and know what everything means.

They pay for all the leading-edge keyword research tools.

They subscribe to all the industry specific news.

Would you rather spend your time managing your keywords or your business?

We thought so.

You already outsource a lot of your business processes: the accounting, the legal stuff, the catering.

Outsourcing your keyword research gives you more time to prepare for the success that a digital marketing agency can provide you.

Doesn’t that sound better than doing the keyword research yourself?

Our keyword research services = SEO success

At SociallyInfused, we know SEO like you know your business. 

We understand all the nuances involved in competitive keyword research and focus on results that generate sales leads and revenue. 

Why consider us? We partner with our clients while doing keyword research and analysis. 

Combining your industry and customers knowledge with our understanding of best SEO practices will help us get the return on investment your optimization efforts deserve.

Buckle up and if you need help let us know.

We’re waiting.

Do you need help understanding which keywords drive sales in your industry?

Shoot us a call or email. The worst that will happen is that we don’t answer 😊