We’re all selling something 💰
Maybe you’re a local retirement planner or you own a landscaping company?
Whatever it is, new customers are looking for you right now.
Are they finding you or your competitors first?
Keyword research helps you be found by the right customers. It also tells you-
- How your existing customers are finding you
- How they’re finding the competition
When performed correctly, keyword research identifies valuable organic traffic opportunities.
It’s a fundamental practice within search engine optimization (SEO).
Let’s show you how it works and how we can help.
Keyword research basics
What is keyword research?
Let’s start with the basics.
A keyword is a word or phrase that people type into Google, Bing, and other search engines when they’re looking for information.
Let’s say that they’re downtown Toronto and jonesing for coffee and donuts. So they whip out their iphone and search something like:
- Best coffee and donuts Toronto
- Artisan donuts near me
- Donut cafe Toronto (mmm.. donuts 🍩)
If you have a hip donut shop near Yonge & Eglinton, you’ll want to appear on page one of Google, right?
But unless you know what your customers are searching for, you won’t.
Enter keyword research. Using the right tools, you can figure out what search terms your target customers use when they Google products and services like yours.
You can then use those terms in your content to give your site better visibility in the search engine results page (SERPs).
Why is keyword research important?
Tons of reasons come to mind, but here are four really good ones:
- You improve your service or product offering by understanding what your customers want and how to serve them better
- You determine the best way to grow your organic search visibility
- You know what topics to build content around
- You learn what works for your competitors and how to do it better
Since you can’t optimize your website for every possible keyword combination, choosing the right ones is critical 🎯
At SociallyInfused, we use proven keyword research and analysis strategies to achieve best results for clients in a variety of B2C and B2B niches.
How keyword research works
To perform incredible keyword research, you need to understand two things:
- Your industry (really well)
- How to get the most out of keyword research tools
We’ll leave the industry expertise to you, but here’s how we brainstorm keywords.
Keyword brainstorming 101
Think about what people type into Google when looking for what you sell. For example, if you run a medical spa, some basic keywords might be:
- Medical spa
- Medical spa treatments
- Medical spa Botox
What are people searching for?
Type one of your keywords into Google and see what the auto-suggest feature shows you.