True love has a habit of coming back, and what better time to foster customer loyalty than during Valentine’s Day? The feelings and emotions that you evoke from a potential customer form how they identify with your company, and positive emotions can boost your brand’s personality—which studies demonstrate can also make you more memorable. How […]
10
Feb
Feb
In our increasingly digital world, businesses need to have websites that appeal to consumers and hold their attention. After all, 38% of users will leave a website if they find that the layout or content is unappealing to them. A website that leaves a lasting first impression can make all the difference for a business. […]
30
Jan
Jan
Though the history of software as a service (SaaS) dates back to the 1960s, it wasn’t until the ’90s dot-com boom when the industry truly began surging. Now, projected to reach $278 billion in revenue by 2021, SaaS is growing faster than ever. And with more competition entering an already crowded digital landscape every day, […]
08
Jan
Jan
Blog content can entice customers to your product; however, due to Google’s focus on search intent, a blog may not be the best form of content marketing. How do you figure out if your blog is enough or if you need to pursue other content marketing strategies? In the following paragraphs, you will learn about […]
01
Jan
Jan
Rewarding Excellence In Marketing & Business Education SociallyInfused Media Ltd. is pleased to announce the Melissa Weekes Business & Marketing Excellence Scholarship award. SociallyInfused is a digital marketing agency with a core competency in search engine optimization and social media management. As a national leader in the space, we work with clients across Canada, the […]
31
Dec
Dec
What do you see when you envision the artificial intelligence (AI) of the future? Perhaps you imagine a soulless terminator-esque machine—self-aware AI going rogue and declaring apocalyptic war on humanity, subsequently enslaving or wiping out all life. Maybe I’ve gone a little overboard here, but is this proclamation really so outlandish? According to a 2019 […]
12
Dec
Dec
Too many years ago, I was a young, budding market research analyst. I had the energy and free time to work late hours and bang out reports at a very efficient rate. I was an enthusiastic overachiever that wanted to change the world. Early in my career, I noticed that all of our industry reports […]
Marketing, Search Engine Optimization
What’s the Cost of Buying Links in 2020? We Contacted 1,950 Blogs to Uncover the Truth
08
Dec
Dec
David McSweeney, a frequent Ahrefs contributor, and Joshua Hardwick, Head of Content at Ahrefs and founder at The SEO Project, reported on the cost of buying links in 2018. They had some relatively decent numbers (data from 2018 and a benchmark from 2016) and some very insightful analysis. As an agency that provides blogger outreach services […]
02
Dec
Dec
Logos are meant to help distinguish and define a brand. We create these ‘symbols’ because consumers are visual, and we want to create these connections and associations with our target audience― consider Pepsi, McDonald’s, or even Puma. What instantaneously pops into your head? Exactly, it’s most likely their logos. Great logos stick, resonate, and are […]
29
Nov
Nov
Take a massive chicken breast (these boobies are enormous) and coat it in Cheetos Crunchy®Flamin’ Hot® cheezies then douse it in spicy Buffalo ranch dressing and stack it high with dusted jalapeños tomato, lettuce, and more cheezies—then serve it on a Classic Gourmet Bun from ACE Bakery®. Now that’s a cluckin’ good chicken burger! Head […]
