How Do I Get Google Perspectives in Canada?

Google Perspectives is coming to Canada soon

A whole new perspective is always a good thing- just ask Google! Last spring, it launched an intriguing new feature- Google Perspectives. Now available on mobile and web in the U.S., this feature is Google’s response to the rising competition in the search engine optimization arena, especially from social media platforms like TikTok and Instagram. […]

What’s the Cost of Buying Links in 2023? We Contacted 1,950 Blogs to Uncover the Truth

Difference between link building and buying links.

As a longterm strategy, SEO can be more economical than many other marketing avenues, but it can also add up quickly if link aquisition is not performed with expertise and tact.  Building backlinks is critical to the success of any search engine optimization campaign. David McSweeney, a frequent Ahrefs contributor, and Joshua Hardwick, Head of […]

Planning Your 2023 Hashtag Strategy for Social Media [Ultimate Guide]

Hashtag strategy ultimate guide for social media

Updated: March 2023 TL;DR: If you’ve got a hashtag strategy you’ve been using, you may have to rethink it after Instagram’s 2022 announcement. Rather than being used to gain exposure, hashtags now seem to serve primarily as a categorization tool. Instagram and, potentially, other platforms may favour keywords over hashtags as a ranking tool.  That’s […]

6 Ways A Google My Business Listing Can Boost Your Business

An iPhone showcasing the Google My Business app for business owners.
[Updated on: May 25, 2022]Google My Business is now called Google Business Profile. Many businesses have already claimed their Google My Business listing page, but haven’t used it to its full potential.  That’s a mistake! GMB is a fantastic resource for generating relevant exposure for your business. And, more importantly, make sure prospective buyers know […]

Choosing a Real Estate Marketing Agency: All You Need to Know

Happy couple that chose the right agent because that agent worked with the right real estate marketing agency.

Gaining recognition and raising brand awareness as a real estate company can be quite challenging. Not every brand can be the classic “little black dress” of the real estate industry, right? After suffering from some serious Covid-related setbacks in 2020, the global real estate market is bouncing back and its growth will not be stopping […]

Why Should You Pick a Result Driven Online Marketing Agency?

Learn why a Result Driven Online Marketing Agency is so important to the vetting process of choosing a digital agency.

Looking for an online marketing agency? We’ve got good news and not-so-good news.  The good news is that you have a lot to choose from. Google ‘Hamilton digital marketing agency’ and you get over nine million results.  (SociallyInfused Media is Number One, but we digress.) The bad news is that it’s hard to tell which […]

Web Design and Development: Building a Strategy that Works

A young man working on a web design and development strategy.

Your website is the face of your business. Therefore, it is vital to design a website that looks professional, conveys your brand message, and meets the needs of your target audience. To do so, you need to dive deep into web design and development. Building a website is a huge investment, so it’s crucial to […]

Structuring your Small Business Branding: The Basics

small business branding cover

Small business branding is a set of practices that help you communicate with customers – your logo, name, values, and all the things that help associate your business with who you are and what you are doing.  Creating small business branding can be challenging and time-consuming, especially when you do this in-house. Some things take […]

Brand Marketing: How to Make It Effective

A young woman learning abou tthe benefits of brand marketing.

Branding is the art and science of building a strong and distinctive image that represents a company, product, or service. It is an important part of a brand marketing strategy because it creates recognition and awareness. A good branding strategy should be simple, memorable, and consistent. It should also be in line with the company’s […]

Visual Identity for Business: Here’s What You Need to Know

An awesome visual identity for business.

Have you ever struggled to convey your brand’s vision? You should design your visual identity to appeal to the potential customer, influence them, and leave a lasting impression on them. Your content speaks volumes about your brand. Your choice of words communicates your message clearly and distinctly. Visual identity, which includes accent colours, colour palettes, […]

DIY SEO on a Budget [Ultimate Small Business Guide]

DIY SEO crafts!

DIY SEO isn’t scary. You’re a king / queen 👑 that has started your own new business. You’ve already launched your website. It looks great and the copy is compelling. It’s time to go to market, and that means marketing. So, what’s it going to be? Should you hire out search engine optimization services or […]

Crucial Onpage Marketing Strategies that Convert

Designing a landing page

Today, it’s not enough to simply have a website, although it’s a fantastic first start. Your website may do a tremendous job of describing your products and services and presenting your brand as the natural solution for your target audience’s needs, but what if no one sees it? Or if they do see it and […] Protection Status