Brands are not just logos and slogans. They’re people’s perceptions of everything your brand says and does. Successful brand building will not only make customers choose you over the competition, but it’ll ensure that they’ll remain loyal for years to come. Today, we’ll be diving into brand building and taking a look at how you […]
11
Jan
Jan
If you’re a marketer, you know that a brand is more than just a name and a logo. It’s the personality of your company, it’s what makes people feel something when they interact with your product or service. And if you want to create a successful brand, you need to craft that persona in a […]
09
Dec
Dec
TL;DR: If you’ve got a hashtag strategy you’ve been using, you may have to rethink it after Instagram’s recent announcement. Rather than being used to gain exposure, hashtags now seem to serve primarily as a categorization tool. Instagram and, potentially, other platforms may favour keywords over hashtags as a ranking tool. That’s a bit of […]
09
Jun
Jun
So you’ve decided to start your own business, and need to get your name out there as soon as possible. On the flip side, maybe your business has been up-and-running for some time, but it’s still not getting the traction you would like. You’ve realized that you need a better digital marketing strategy—or have to […]
01
Feb
Feb
My wife wears a pair of jeans that makes me smile. No, let’s get our minds out of the gutter 🍑 Twelve years ago, we prepared to board a 5-day cruise, fulfilling my childhood dream of becoming a pirate. And there they are. Crisp and vibrant in the old photos—the most expensive jeans she’d ever […]
21
Dec
Dec
DIY SEO isn’t scary. You’re a king / queen 👑 that has started your own new business. You’ve already launched your website. It looks great and the copy is compelling. It’s time to go to market, and that means marketing. So, what’s it going to be? Should you hire out search engine optimization services or […]
23
Jul
Jul
If you are selling to individuals or businesses in your area, then you’ve possibly heard about the benefits of creating a Google My Business (GMB) page. It’s a free service from Google that can get you on Google Maps, draw attention to business offers, and showcase customer reviews. Many businesses have already claimed their GMB […]
26
May
May
Today, it’s not enough to simply have a website, although it’s a fantastic first start. Your website may do a tremendous job of describing your products and services and presenting your brand as the natural solution for your target audience’s needs, but what if no one sees it? Or if they do see it and […]
07
May
May
Need some inspiration before you run your next Facebook ad campaign? We have analyzed 8 recent examples of Facebook ads that grab people’s attention and drive sales. Learn from the best and make your next social media campaign exceptional. According to Lumen, 82% of digital ads never even get looked at, while only 1% are […]
22
Apr
Apr
You have the expertise and skills your customers will be happy to pay for, but web design and marketing is not your cup of tea? Don’t worry – this Complete Guide to Web Design for small business owners brings up a roadmap for the successful launch of your business website, getting customers to see it and, […]
09
Apr
Apr
We are all about content. We read it and, if it’s compelling enough, we share it. But before reaching your peepers, a single piece of content may have already journeyed much further than you could imagine. Think about the effort that goes into planning and creating our content—and it’s a gamble. It often turns out […]
01
Apr
Apr
Not all customers are created equal—some you’d love to replicate while with others, you hope the blueprint is lost forever. Let’s review the various customer types and learn how to manage them.
28
Mar
Mar
Some of us are fated to become entrepreneurs—from building a demand-driven Dunkaroos supply chain on the playground to constructing our first driveway lemonade stand—we’re fearless and possess a relentless fire that fuels our determination. However, for most of us, starting a business is a daunting and overwhelming endeavor. There are too many wildcards and unknowns. […]
26
Mar
Mar
Events and audience engagement should go hand in hand. But often, event organizers find it challenging to generate buzz and engagement. A coordinator might invest their resources into creating grand scale setups, with state-of-the-art sound systems, but overlook one factor that defines event success—an engaged audience! What if there was a way to raise audience […]
26
Feb
Feb
Welcome to 2020! Although you can’t be sure what the new year will bring, you should respond to predicted trends – and definitely look for the golden mean between task automation and proper personalization. It does mean, however, that social media managers face a challenge nowadays. How can you keep up with the changes in […]
25
Feb
Feb
A distinguished name in the field of digital marketing and design solutions, SociallyInfused Media finds itself in the good books at GoodFirms riding on their determinant approach. Take a good look at SociallyInfused Media’s GoodFirms profile to know more about their portfolio and service at the offer. About SociallyInfused Media Established in 2008, SociallyInfused Media […]
14
Feb
Feb
True love has a habit of coming back, and what better time to foster customer loyalty than during Valentine’s Day? The feelings and emotions that you evoke from a potential customer form how they identify with your company, and positive emotions can boost your brand’s personality—which studies demonstrate can also make you more memorable. How […]
10
Feb
Feb
In our increasingly digital world, businesses need to have websites that appeal to consumers and hold their attention. After all, 38% of users will leave a website if they find that the layout or content is unappealing to them. A website that leaves a lasting first impression can make all the difference for a business. […]
30
Jan
Jan
Though the history of software as a service (SaaS) dates back to the 1960s, it wasn’t until the ’90s dot-com boom when the industry truly began surging. Now, projected to reach $278 billion in revenue by 2021, SaaS is growing faster than ever. And with more competition entering an already crowded digital landscape every day, […]
08
Jan
Jan
Blog content can entice customers to your product; however, due to Google’s focus on search intent, a blog may not be the best form of content marketing or social media marketing. How do you figure out if your blog is enough or if you need to pursue other content marketing strategies? In the following paragraphs, […]
31
Dec
Dec
What do you see when you envision the artificial intelligence (AI) of the future? Perhaps you imagine a soulless terminator-esque machine—self-aware AI going rogue and declaring apocalyptic war on humanity, subsequently enslaving or wiping out all life. Maybe I’ve gone a little overboard here, but is this proclamation really so outlandish? According to a 2019 […]
12
Dec
Dec
Too many years ago, I was a young, budding market research analyst. I had the energy and free time to work late hours and bang out reports at a very efficient rate. I was an enthusiastic overachiever that wanted to change the world. Early in my career, I noticed that all of our industry reports […]
Search Engine Optimization
What’s the Cost of Buying Links in 2020? We Contacted 1,950 Blogs to Uncover the Truth
08
Dec
Dec
As a longterm strategy, SEO can be more economical than many other marketing avenues, but it can also add up quickly if link aquisition is not performed with expertise and tact. Building backlinks is critical to the success of any search engine optimization campaign. David McSweeney, a frequent Ahrefs contributor, and Joshua Hardwick, Head of […]
02
Dec
Dec
Logos are meant to help distinguish and define a brand. We create these ‘symbols’ because consumers are visual, and we want to create these connections and associations with our target audience― consider Pepsi, McDonald’s, or even Puma. What instantaneously pops into your head? Exactly, it’s most likely their logos. Great logos stick, resonate, and are […]
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