SEO Audits and Analysis
You’re paying hard-earned cash for your company’s search engine optimization (SEO)—you should make sure it’s actually working for you 🤷♂️
Conducting regular SEO audits and analysis can help you learn what is working and what you can improve.
How does an SEO audit work?
It takes into account all of the SEO practices you are using to determine how effective they are. An audit also looks at your search ranking on the most popular search engines to see where your company shows up.
Let’s take a not-so-deep dive into our free SEO audit so you can understand how it works and why it would benefit your company.
What’s Included in an SEO Audit?
The rules around SEO are constantly changing, which is why regular audits are helpful. In fact, you may even learn about SEO principles you aren’t using.
The following factors are evaluated in an SEO site audit:
- If your website is mobile-friendly
- The speed of your site
- If your site is indexed
- Analyzing your backlinks and off-page SEO
- Your website’s on-page SEO
- Your keyword ranking
- Your site’s organic traffic
- Broken links
- Content analysis
- Image optimization
Don’t worry, we’re going to talk about what these factors mean. Let’s dive into the top things you can do to improve how your site scores on an SEO website audit.
1. Make Your Site Mobile-Friendly
The first thing a technical SEO audit will check is whether or not your site looks great on a mobile device. These days everyone surfs the web on their phones and tablets, so you can’t design your website with only a desktop version.
The good news is that making your site mobile-friendly isn’t difficult, but it’s extremely important for your SEO.
2. Speed Up Your Site
The longer your website takes to load, the faster people will click off of it and head to a competitor’s site instead. This is why the SEO site audit takes speed so seriously and a slow site can significantly bring down your overall score.
If your site is full of giant images, they are slowing down its speed. Crunch your images and clean up your overall HTML to bring down your loading times.
3. Site Indexing
Google and other top search engines index websites on their databases to figure out what information is most relevant to display at the top of search results.
An SEO audit service will check to see if Google has correctly indexed each page of your website. If they haven’t, you need to figure out why certain pages are blocked and not showing up in the search engine.
4. Improve Your Off-Page SEO
Do you know about the importance of backlinks? Backlinks are when another authoritative website links to you. It’s a great credit builder that has a big impact on your SEO.
Your off-page SEO includes backlinks and how much your website content has been shared on social sites like Facebook and LinkedIn. A surefire way to boost your off-page SEO is to get more shares and backlinks.
5. Improve Your On-Page SEO
On-page SEO is also extremely important and easy to improve. Choose the top five most important website pages that you want to rank highly.
For each of those pages, incorporate the following:
- Focus keyword
- Meta description
- Internal links
- External links
An SEO audit checklist will include each one of these factors, so it’s important to prioritize them when you’re editing your website.
6. Boost Your Keyword Ranking
If you aren’t utilizing focus keywords to help your web pages rank higher in Google, you are missing out on an effective SEO strategy. If you aren’t sure where to start with keywords, don’t worry.
A website SEO audit tool can conduct keyword research for you so you know the best ones to target. It can also help you identify local SEO keywords, which is especially helpful for brick-and-mortar businesses.
7. Analyze Your Organic Traffic
How many people are actually visiting your company’s website every month? An SEO audit will take this into account, but luckily, all of these SEO strategies will boost your traffic.
When you have great SEO, it’s only a matter of time before more eyes, and better yet, customers, see your amazing website.
8. Fix Your Broken Links
Remember that page you published three years ago that isn’t relevant anymore so you took it down? If any other pages on your website linked to that page, it’s now considered a broken link.
Google doesn’t like broken links, so cleaning them up is an important part of improving your SEO. However, hunting down all of your broken links is a tedious process. An SEO website audit can find them for you so you can focus your time on fixing them.
9. Enhance Your Content
Another crucial part of the SEO audit is looking at the value of your content. Are your readers getting the answers they came to your site for? Are your company’s services and products made clear in your content?
The SEO audit will look at your website from a potential customer’s point of view, which will give you a new insight that you didn’t see before.
10. Optimize Your Images
Did you know that you can even make your website’s images perform better on Google and other search engines? It’s true, and an SEO audit will uncover just how well they’re working for you.
Most of the time, all you need to do to optimize an image to resize it while keeping it in high resolution.
Get Started With an SEO Audit Today
Maintaining your company’s SEO may feel like a full-time job where the rules always change. Luckily, an SEO audit can help you identify the areas that are working for you and what you can improve.