For your website, technical SEO is like training for a marathon. 🏃🏻♂️
It’s ongoing if you want to keep competing.
It’s also necessary if you want to rank well on Google.
That’s why you need to give it a trainer that knows the ins, outs, and evolving trends for the technical side of website optimization.
Technical SEO basics
What is technical SEO?
When many people think of search engine optimization (SEO), they think of content SEO. This means optimizing your landing pages, blogs, and other on-site content for preferred keywords.
Technical SEO is also a form of optimization, but it covers behind-the-scenes stuff like meta content, header tags, and mobile compatibility. These are all things that you don’t see, but if you’re doing them wrong, your analytics will show it. 😥
Why is technical SEO so important?
Every visitor comes to your site to find something. It could be a solution to their problem, the answer to a question, or tips on where to find the best landscaper in town.
(Everyone comes to us looking for the best digital marketer in Hamilton. Ahem.)
Whatever your visitors are looking for, technical SEO strategies make it easier for them to accomplish their goals and have a positive site experience. When that happens, they will, to quote the immortal Arnie, “be back.”
Same thing for the search engines. By making it easier for them to understand your pages, you’re more likely to be indexed the way you want, get a favourable ranking, and boost your click-through rate (CTR).
Double fist bump. 🤜🤛
Now let’s review some of the technical aspects of your website that you should be most concerned about.
Responsive web design
Google has made it abundantly clear that it loves mobile sites. Really loves them. ❤️
This means that your site should be able to respond to variations in platform, screen size, and orientation without losing anything in appearance or navigability.
If it doesn’t, people won’t stick around. Nor will your site- not on Google, anyway.
At SociallyInfused, we’ll use our award-winning web design strategies to make your site look hot on any phone, tablet, or computer screen. Yes, we’re that good! Check out our portfolio.
With all the buzz about link exchanges, people forget that internal linking is good SEO too.
These links connect your site pages. In addition to giving Google a good idea of your site hierarchy, they provide your visitors with more information related to their search.
In many cases, pages with the most internal links are perceived as having the most value. Let us help your priority content stand out even more.
Page speed is one of Google’s biggest ranking factors, with the current benchmark being 2-3 seconds. If yours is taking longer, it could be due to:
- Massive and unoptimized images
- Tangled HTML coding that takes servers forever to read
- Too many redirects
If your site takes too long to load, prepare for bounces, decreasing page views, and lower conversions. But don’t worry, we can help!
Our technical SEO services include smart and savvy speed optimization strategies that will make your relationship with Google absolutely beautiful. 💑
Although Google doesn’t give you brownie points for stellar meta descriptions, users definitely do.
Search engines use meta descriptions to provide a brief summary of what users can expect to find on the page.
In the example below, you are presented with information about a Toronto landscaping company you’re thinking about hiring.