Category Archives: Search Engine Optimization

Boost Your Business Visibility with Local SEO

Graphic promoting local seo to boost your business visibility, featuring a cloud symbol with dollar sign and magnifying glasses, next to a laptop on a dual yellow and blue background.

In today’s digital world, standing out among the crowd online takes work. But it’s what allows your business to thrive among many local competitors. To make sure you can successfully stand out, consider utilizing local SEO. Let’s understand what local SEO services are together. Imagine this: your business appears at the top of search engine […]

The Ultimate Guide to Backlink Strategies

A panda holding a bamboo shoot illustrates the 'Ultimate Guide to Backlink Strategies,' symbolizing organic SEO growth and strength.

Can you imagine a world where your website thrives purely on the merit of its content without any backlinks?  Me neither. It’s a nice thought, but in modern SEO, backlinks are a cornerstone. They add depth, context, and credibility; they’ve become more important over time. Back in the early 2000s, backlinks were the wild west […]

How Do I Get Google Perspectives in Canada?

Google Perspectives is coming to Canada soon

A whole new perspective is always a good thing- just ask Google! Last spring, it launched an intriguing new feature- Google Perspectives. Now available on mobile and web in the U.S., this feature is Google’s response to the rising competition in the search engine optimization arena, especially from social media platforms like TikTok and Instagram. […]

What’s the Cost of Buying Links in 2023? We Contacted 1,950 Blogs to Uncover the Truth

Difference between link building and buying links.

As a longterm strategy, SEO can be more economical than many other marketing avenues, but it can also add up quickly if link aquisition is not performed with expertise and tact.  Building backlinks is critical to the success of any search engine optimization campaign. David McSweeney, a frequent Ahrefs contributor, and Joshua Hardwick, Head of […]

6 Ways A Google My Business Listing Can Boost Your Business

An iPhone showcasing the Google My Business app for business owners.
[Updated on: May 25, 2022]Google My Business is now called Google Business Profile. Many businesses have already claimed their Google My Business listing page, but haven’t used it to its full potential.  That’s a mistake! GMB is a fantastic resource for generating relevant exposure for your business. And, more importantly, make sure prospective buyers know […]

DIY SEO on a Budget [Ultimate Small Business Guide]

DIY SEO crafts!

DIY SEO isn’t scary. You’re a king / queen 👑 that has started your own new business. You’ve already launched your website. It looks great and the copy is compelling. It’s time to go to market, and that means marketing. So, what’s it going to be? Should you hire out search engine optimization services or […]

When Search Intent Requires More Than A Blog

search intent google query

Blog content can entice customers to your product; however, due to Google’s focus on search intent, a blog may not be the best form of content marketing or social media marketing. How do you figure out if your blog is enough or if you need to pursue other content marketing strategies? In the following paragraphs, […] Protection Status