Category Archives: Search Engine Optimization

[Updated on: May 25, 2022]Google My Business is now called Google Business Profile. Many businesses have already claimed their Google My Business listing page, but haven’t used it to its full potential.  That’s a mistake! GMB is a fantastic resource for generating relevant exposure for your business. And, more importantly, make sure prospective buyers know […]

DIY SEO isn’t scary. You’re a king / queen 👑 that has started your own new business. You’ve already launched your website. It looks great and the copy is compelling. It’s time to go to market, and that means marketing. So, what’s it going to be? Should you hire out search engine optimization services or […]

Blog content can entice customers to your product; however, due to Google’s focus on search intent, a blog may not be the best form of content marketing or social media marketing. How do you figure out if your blog is enough or if you need to pursue other content marketing strategies? In the following paragraphs, […]

As a longterm strategy, SEO can be more economical than many other marketing avenues, but it can also add up quickly if link aquisition is not performed with expertise and tact.  Building backlinks is critical to the success of any search engine optimization campaign. David McSweeney, a frequent Ahrefs contributor, and Joshua Hardwick, Head of […]