Category Archives: Branding

Structuring your Small Business Branding: The Basics

small business branding cover

Small business branding is a set of practices that help you communicate with customers – your logo, name, values, and all the things that help associate your business with who you are and what you are doing.  Creating small business branding can be challenging and time-consuming, especially when you do this in-house. Some things take […]

Visual Identity for Business: Here’s What You Need to Know

An awesome visual identity for business.

Have you ever struggled to convey your brand’s vision? You should design your visual identity to appeal to the potential customer, influence them, and leave a lasting impression on them. Your content speaks volumes about your brand. Your choice of words communicates your message clearly and distinctly. Visual identity, which includes accent colours, colour palettes, […]

2019’s Worst Logo Design Awards

2019's Worst Logo Design Awards.

Logos are meant to help distinguish and define a brand. We create these ‘symbols’ because consumers are visual, and we want to create these connections and associations with our target audience― consider Pepsi, McDonald’s, or even Puma. What instantaneously pops into your head? Exactly, it’s most likely their logos. Great logos stick, resonate, and are […] Protection Status