Can you imagine a world where your website thrives purely on the merit of its content without any backlinks? Me neither. It’s a nice thought, but in modern SEO, backlinks are a cornerstone. They add depth, context, and credibility; they’ve become more important over time. Back in the early 2000s, backlinks were the wild west […]
Category Archives: Marketing
02
Aug
Aug
Not too long ago, I was chatting with a friend who runs a bed and breakfast near Ancaster; you may be wondering what this has to do with the best digital marketing agency in Hamilton but bear with me. When he started his business in 1996, this friend mentioned that he went online (cue that […]
24
Jul
Jul
A whole new perspective is always a good thing- just ask Google! Last spring, it launched an intriguing new feature- Google Perspectives. Now available on mobile and web in the U.S., this feature is Google’s response to the rising competition in the search engine optimization arena, especially from social media platforms like TikTok and Instagram. […]
Search Engine Optimization
What’s the Cost of Buying Links in 2023? We Contacted 1,950 Blogs to Uncover the Truth
08
Jul
Jul
As a longterm strategy, SEO can be more economical than many other marketing avenues, but it can also add up quickly if link aquisition is not performed with expertise and tact. Building backlinks is critical to the success of any search engine optimization campaign. David McSweeney, a frequent Ahrefs contributor, and Joshua Hardwick, Head of […]
25
May
May
[Updated on: May 25, 2022]Google My Business is now called Google Business Profile. Many businesses have already claimed their Google My Business listing page, but haven’t used it to its full potential. That’s a mistake! GMB is a fantastic resource for generating relevant exposure for your business. And, more importantly, make sure prospective buyers know […]
03
May
May
Gaining recognition and raising brand awareness as a real estate company can be quite challenging. Not every brand can be the classic “little black dress” of the real estate industry, right? After suffering from some serious Covid-related setbacks in 2020, the global real estate market is bouncing back and its growth will not be stopping […]
18
Apr
Apr
Looking for an online marketing agency? We’ve got good news and not-so-good news. The good news is that you have a lot to choose from. Google ‘Hamilton digital marketing agency’ and you get over nine million results. (SociallyInfused Media is Number One, but we digress.) The bad news is that it’s hard to tell which […]
24
Mar
Mar
There’s no denying it: content is king. But what makes great content? And how can you make sure your audience sees it? If content creation is king, content curation is queen — without it, the king has no support. In this blog post, we’ll take a look at curated content and how to get the […]
15
Mar
Mar
Branding is the art and science of building a strong and distinctive image that represents a company, product, or service. It is an important part of a brand marketing strategy because it creates recognition and awareness. A good branding strategy should be simple, memorable, and consistent. It should also be in line with the company’s […]
09
Mar
Mar
It seems that you’ve decided to hire a marketing agency for your small business. A good move! For sure, professional advice in that field would help you grow. It is hard to do everything on your own. Small businesses happen not to be seen by marketing agencies. Sad but true. But there are some things […]
09
Jun
Jun
So you’ve decided to start your own business, and need to get your name out there as soon as possible. On the flip side, maybe your business has been up-and-running for some time, but it’s still not getting the traction you would like. You’ve realized that you need a better digital marketing strategy—or have to […]
01
Feb
Feb
My wife wears a pair of jeans that makes me smile. No, let’s get our minds out of the gutter 🍑 Twelve years ago, we prepared to board a 5-day cruise, fulfilling my childhood dream of becoming a pirate. And there they are. Crisp and vibrant in the old photos—the most expensive jeans she’d ever […]
21
Dec
Dec
DIY SEO isn’t scary. You’re a king / queen 👑 that has started your own new business. You’ve already launched your website. It looks great and the copy is compelling. It’s time to go to market, and that means marketing. So, what’s it going to be? Should you hire out search engine optimization services or […]
26
May
May
Today, it’s not enough to simply have a website, although it’s a fantastic first start. Your website may do a tremendous job of describing your products and services and presenting your brand as the natural solution for your target audience’s needs, but what if no one sees it? Or if they do see it and […]
07
May
May
Need some inspiration before you run your next Facebook ad campaign? We have analyzed 8 recent examples of Facebook ads that grab people’s attention and drive sales. Learn from the best and make your next social media campaign exceptional. According to Lumen, 82% of digital ads never even get looked at, while only 1% are […]
09
Apr
Apr
We are all about content. We read it and, if it’s compelling enough, we share it. But before reaching your peepers, a single piece of content may have already journeyed much further than you could imagine. Think about the effort that goes into planning and creating our content—and it’s a gamble. It often turns out […]
28
Mar
Mar
Some of us are fated to become entrepreneurs—from building a demand-driven Dunkaroos supply chain on the playground to constructing our first driveway lemonade stand—we’re fearless and possess a relentless fire that fuels our determination. However, for most of us, starting a business is a daunting and overwhelming endeavor. There are too many wildcards and unknowns. […]
14
Feb
Feb
True love has a habit of coming back, and what better time to foster customer loyalty than during Valentine’s Day? The feelings and emotions that you evoke from a potential customer form how they identify with your company, and positive emotions can boost your brand’s personality—which studies demonstrate can also make you more memorable. How […]
30
Jan
Jan
Though the history of software as a service (SaaS) dates back to the 1960s, it wasn’t until the ’90s dot-com boom when the industry truly began surging. Now, projected to reach $278 billion in revenue by 2021, SaaS is growing faster than ever. And with more competition entering an already crowded digital landscape every day, […]
08
Jan
Jan
Blog content can entice customers to your product; however, due to Google’s focus on search intent, a blog may not be the best form of content marketing or social media marketing. How do you figure out if your blog is enough or if you need to pursue other content marketing strategies? In the following paragraphs, […]
31
Dec
Dec
What do you see when you envision the artificial intelligence (AI) of the future? Perhaps you imagine a soulless terminator-esque machine—self-aware AI going rogue and declaring apocalyptic war on humanity, subsequently enslaving or wiping out all life. Maybe I’ve gone a little overboard here, but is this proclamation really so outlandish? According to a 2019 […]
