Category Archives: Marketing

Gaining recognition and raising brand awareness as a real estate company can be quite challenging. Not every brand can be the classic “little black dress” of the real estate industry, right? After suffering from some serious Covid-related setbacks in 2020, the global real estate market is bouncing back and its growth will not be stopping […]

Looking for an online marketing agency? We’ve got good news and not-so-good news.  The good news is that you have a lot to choose from. Google ‘Hamilton digital marketing agency’ and you get over nine million results.  (SociallyInfused Media is Number One, but we digress.) The bad news is that it’s hard to tell which […]

There’s no denying it: content is king.  But what makes great content?  And how can you make sure your audience sees it?  If content creation is king, content curation is queen — without it, the king has no support. In this blog post, we’ll take a look at curated content and how to get the […]

Branding is the art and science of building a strong and distinctive image that represents a company, product, or service. It is an important part of a brand marketing strategy because it creates recognition and awareness. A good branding strategy should be simple, memorable, and consistent. It should also be in line with the company’s […]

It seems that you’ve decided to hire a marketing agency for your small business. A good move! For sure, professional advice in that field would help you grow. It is hard to do everything on your own.  Small businesses happen not to be seen by marketing agencies. Sad but true. But there are some things […]

So you’ve decided to start your own business, and need to get your name out there as soon as possible. On the flip side, maybe your business has been up-and-running for some time, but it’s still not getting the traction you would like. You’ve realized that you need a better digital marketing strategy—or have to […]

My wife wears a pair of jeans that makes me smile. No, let’s get our minds out of the gutter 🍑 Twelve years ago, we prepared to board a 5-day cruise, fulfilling my childhood dream of becoming a pirate. And there they are. Crisp and vibrant in the old photos—the most expensive jeans she’d ever […]

Need some inspiration before you run your next Facebook ad campaign? We have analyzed 8 recent examples of Facebook ads that grab people’s attention and drive sales. Learn from the best and make your next social media campaign exceptional. According to Lumen, 82% of digital ads never even get looked at, while only 1% are […]

We are all about content. We read it and, if it’s compelling enough, we share it. But before reaching your peepers, a single piece of content may have already journeyed much further than you could imagine. Think about the effort that goes into planning and creating our content—and it’s a gamble. It often turns out […]

Though the history of software as a service (SaaS) dates back to the 1960s, it wasn’t until the ’90s dot-com boom when the industry truly began surging. Now, projected to reach $278 billion in revenue by 2021, SaaS is growing faster than ever. And with more competition entering an already crowded digital landscape every day, […]

What do you see when you envision the artificial intelligence (AI) of the future? Perhaps you imagine a soulless terminator-esque machine—self-aware AI going rogue and declaring apocalyptic war on humanity, subsequently enslaving or wiping out all life. Maybe I’ve gone a little overboard here, but is this proclamation really so outlandish? According to a 2019 […]