Category Archives: Marketing

When Search Intent Requires More Than A Blog

search intent google query

Blog content can entice customers to your product; however, due to Google’s focus on search intent, a blog may not be the best form of content marketing. How do you figure out if your blog is enough or if you need to pursue other content marketing strategies? In the following paragraphs, you will learn about […]

Will Artificial Intelligence Replace Digital Marketers Sooner Than We Think?

What do you see when you envision the artificial intelligence (AI) of the future? Perhaps you imagine a soulless terminator-esque machine—self-aware AI going rogue and declaring apocalyptic war on humanity, subsequently enslaving or wiping out all life. Maybe I’ve gone a little overboard here, but is this proclamation really so outlandish? According to a 2019 […]

What’s the Cost of Buying Links in 2020? We Contacted 1,950 Blogs to Uncover the Truth

David McSweeney, a frequent Ahrefs contributor, and Joshua Hardwick, Head of Content at Ahrefs and founder at The SEO Project, reported on the cost of buying links in 2018. They had some relatively decent numbers (data from 2018 and a benchmark from 2016) and some very insightful analysis. As an agency that provides blogger outreach services […]

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