Category Archives: Marketing

6 Ways Google My Business Reviews Can Boost Your Business

An iPhone showcasing the Google My Business app for business owners.

If you are selling to individuals or businesses in your area, then you’ve possibly heard about the benefits of creating a Google My Business (GMB) page. It’s a free service from Google that can get you on Google Maps, draw attention to business offers, and showcase customer reviews. Many businesses have already claimed their GMB […]

SEO: What is It, and How Can It Help You?

Search query "What is SEO?" into Google.ca

SEO is crucial for gaining website traffic and optimizing your webpages to the ever-changing wants and needs of Google, but what is it really? What true company-oriented or financial value can Google offer you once you decide to take the route of SEO? While it offers much higher searchability and visibility than other methods of […]

Crucial Onpage Marketing Strategies that Convert

Designing a landing page

Today, it’s not enough to simply have a website, although it’s a fantastic first start. Your website may do a tremendous job of describing your products and services and presenting your brand as the natural solution for your target audience’s needs, but what if no one sees it? Or if they do see it and […]

How to Start Your Own Business [Ultimate Guide]

Young entrepreneur with arms crossed

Some of us are fated to become entrepreneurs—from building a demand-driven Dunkaroos supply chain on the playground to constructing our first driveway lemonade stand—we’re fearless and possess a relentless fire that fuels our determination. However, for most of us, starting a business is a daunting and overwhelming endeavor. There are too many wildcards and unknowns. […]

All You Need Is Love: How To Convert Valentine’s Day Customers Into Return Shoppers

Roses on valentine's day for ecommerce

True love has a habit of coming back, and what better time to foster customer loyalty than during Valentine’s Day? The feelings and emotions that you evoke from a potential customer form how they identify with your company, and positive emotions can boost your brand’s personality—which studies demonstrate can also make you more memorable. How […]

6 Brilliant Examples of Effective SaaS Marketing

SaaS marketing banner for post

Though the history of software as a service (SaaS) dates back to the 1960s, it wasn’t until the ’90s dot-com boom when the industry truly began surging. Now, projected to reach $278 billion in revenue by 2021, SaaS is growing faster than ever. And with more competition entering an already crowded digital landscape every day, […]

When Search Intent Requires More Than A Blog

search intent google query

Blog content can entice customers to your product; however, due to Google’s focus on search intent, a blog may not be the best form of content marketing or social media marketing. How do you figure out if your blog is enough or if you need to pursue other content marketing strategies? In the following paragraphs, […]

Will Artificial Intelligence Replace Digital Marketers Sooner Than We Think?

What do you see when you envision the artificial intelligence (AI) of the future? Perhaps you imagine a soulless terminator-esque machine—self-aware AI going rogue and declaring apocalyptic war on humanity, subsequently enslaving or wiping out all life. Maybe I’ve gone a little overboard here, but is this proclamation really so outlandish? According to a 2019 […]

What’s the Cost of Buying Links in 2020? We Contacted 1,950 Blogs to Uncover the Truth

As a longterm strategy, SEO can be more economical than many other marketing avenues, but it can also add up quickly if link aquisition is not performed with expertise and tact.  Building backlinks is critical to the success of any search engine optimization campaign. David McSweeney, a frequent Ahrefs contributor, and Joshua Hardwick, Head of […]

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