Category Archives: Marketing

How to Start Your Own Business [Ultimate Guide]

Young entrepreneur with arms crossed

Some of us are fated to become entrepreneurs—from building a demand-driven Dunkaroos supply chain on the playground to constructing our first driveway lemonade stand—we’re fearless and possess a relentless fire that fuels our determination. However, for most of us, starting a business is a daunting and overwhelming endeavor. There are too many wildcards and unknowns. […]

All You Need Is Love: How To Convert Valentine’s Day Customers Into Return Shoppers

Roses on valentine's day for ecommerce

True love has a habit of coming back, and what better time to foster customer loyalty than during Valentine’s Day? The feelings and emotions that you evoke from a potential customer form how they identify with your company, and positive emotions can boost your brand’s personality—which studies demonstrate can also make you more memorable. How […]

6 Brilliant Examples of Effective SaaS Marketing

SaaS marketing banner for post

Though the history of software as a service (SaaS) dates back to the 1960s, it wasn’t until the ’90s dot-com boom when the industry truly began surging. Now, projected to reach $278 billion in revenue by 2021, SaaS is growing faster than ever. And with more competition entering an already crowded digital landscape every day, […]

When Search Intent Requires More Than A Blog

search intent google query

Blog content can entice customers to your product; however, due to Google’s focus on search intent, a blog may not be the best form of content marketing or social media marketing. How do you figure out if your blog is enough or if you need to pursue other content marketing strategies? In the following paragraphs, […]

Will Artificial Intelligence Replace Digital Marketers Sooner Than We Think?

What do you see when you envision the artificial intelligence (AI) of the future? Perhaps you imagine a soulless terminator-esque machine—self-aware AI going rogue and declaring apocalyptic war on humanity, subsequently enslaving or wiping out all life. Maybe I’ve gone a little overboard here, but is this proclamation really so outlandish? According to a 2019 […]

What’s the Cost of Buying Links in 2020? We Contacted 1,950 Blogs to Uncover the Truth

Building backlinks is critical to the success of any search engine optimization campaign. It can also be expensive. David McSweeney, a frequent Ahrefs contributor, and Joshua Hardwick, Head of Content at Ahrefs and founder at The SEO Project, reported on the cost of buying links in 2018. They had some relatively decent numbers (data from 2018 […]

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