Category Archives: Social Media

TL;DR: If you’ve got a hashtag strategy you’ve been using, you may have to rethink it after Instagram’s recent announcement. Rather than being used to gain exposure, hashtags now seem to serve primarily as a categorization tool. Instagram and, potentially, other platforms may favour keywords over hashtags as a ranking tool.  That’s a bit of […]

Events and audience engagement should go hand in hand. But often, event organizers find it challenging to generate buzz and engagement. A coordinator might invest their resources into creating grand scale setups, with state-of-the-art sound systems, but overlook one factor that defines event success—an engaged audience! What if there was a way to raise audience […]

Welcome to 2020! Although you can’t be sure what the new year will bring, you should respond to predicted trends – and definitely look for the golden mean between task automation and proper personalization. It does mean, however, that social media managers face a challenge nowadays. How can you keep up with the changes in […]