Category Archives: Social Media

Planning Your 2023 Hashtag Strategy for Social Media [Ultimate Guide]

Hashtag strategy ultimate guide for social media

Updated: March 2023 TL;DR: If you’ve got a hashtag strategy you’ve been using, you may have to rethink it after Instagram’s 2022 announcement. Rather than being used to gain exposure, hashtags now seem to serve primarily as a categorization tool. Instagram and, potentially, other platforms may favour keywords over hashtags as a ranking tool.  That’s […]

Reasons Your Next Event Needs a Social Media Display

Event coordinators setting up a social media display screen.

Events and audience engagement should go hand in hand. But often, event organizers find it challenging to generate buzz and engagement. A coordinator might invest their resources into creating grand scale setups, with state-of-the-art sound systems, but overlook one factor that defines event success—an engaged audience! What if there was a way to raise audience […]

Social media tools you NEED to try in 2020

Students socializing on social media and using various devices and tools.

Welcome to 2020! Although you can’t be sure what the new year will bring, you should respond to predicted trends – and definitely look for the golden mean between task automation and proper personalization. It does mean, however, that social media managers face a challenge nowadays. How can you keep up with the changes in […] Protection Status