Logos are meant to help distinguish and define a brand. We create these ‘symbols’ because consumers are visual, and we want to create these connections and associations with our target audience― consider Pepsi, McDonald’s, or even Puma. What instantaneously pops into your head? Exactly, it’s most likely their logos. Great logos stick, resonate, and are also the reason someone chooses one product over another.
The execution of your perfect logo will be a huge advantage, but we’re here to offer up a few words of caution. So, we gathered up dozens of the worst logo designs of this decade and had our community vote on the top 5 winners (erm, losers). Without further ado, here are the 5 worst logos that our third parties have voted to the top (erm, the bottom).
#5 Kudawara Pharmacy
#4 Arlington Pediatric Center
#3 Junior Jazz Dance Class
#2 The Computer Doctors
#1 Instituto de Estudos Orientais
Some Lessons Learned
While this has been a fun, little exercise, there’s still a massive design and branding lesson here: ALWAYS get an outside perspective from a transparent, neutral and trustworthy third party. You want to make sure that what you see, others also see. Now get back to work and get your mind out of the gutter!